Dear Executive:


            Passionate customers help leading companies grow and innovate in new directions.


            Our company, Orange Passion, will share a series of case studies about how passionate customers can collaborate to create great ideas.  We will use examples of companies who are taking action with a focus on passionate customer innovation.


            Your passionate customers, once you connect with them, can help with the following:


·                     Provide ideas for improvements to product, service, and marketing

·                    Create out-of-the-box innovations which may transform your business

·                    Increase positive PR and buzz by leveraging customer-created content


As noted in recent articles and books, more companies are investing in experiments involving passionate customer innovation.  Orange Passion can help you with fast and easy experiments to test the waters for your own company.


We would like to introduce ourselves as innovators in identifying passionate customers and harnessing their ideas in a big way.  The case studies we present are from various industries.  They exemplify the idea of Orange Passion.


Different passionate people are writing each case study using their own approach, so each case study you receive will be quite different.


Case Study #2: ‘Yamaha’ is based on the innovative usage of technology to communicate with customers. Yamaha Design Café is a community website where visitors can share ideas and experiences, discuss products, and give tips and suggest improvements.  It helps to increase the excitement of motorcycling, make better products and increase the fun factor on two wheels. The participation leads to passionate customers.  The company has an active program to get ideas from customers who are passionate about the product.


            If these ideas interest you, we are here to discuss how Orange Passion could be explored within your company and product lines.  Our Pilot Project is a small project of $9,500 with an unconditional guarantee.  It takes only 1-2 days of your staff time and less than one month of calendar time from start to finish.  Contact me at 240-396-1376 to schedule a phone call to discuss your ideas and interests in passionate customers and Orange Passion.

P.S. Do you have an open and creative approach to get unstructured ideas from customers?  How do you recognize and reward customers who provide innovative ideas?  Would you like to start?  Email us today.


To get customer reaction to its latest motorbike designs Yamaha has come up with a very innovative idea by developing a community website - Yamaha Design Café.


Critical Issue:

To make sure its latest motorbike designs were on target, YME’s new product development team conducted focus groups with potential customers across Europe. While highly informative, these trips were costly and time consuming. The alternative, interviewing three- to four thousand respondents by telephone, proved too expensive.



YME uses the latest technology for a more economical and efficient means of collecting comparable consumer insight. The Yamaha Design Café delivers interesting stories on Yamaha Motors’ latest sports bikes based on interviews with Yamaha’s engineers, product planners, and designers. Accompanying the stories are links to surveys.  YME asks technical questions that only a well-informed bike rider would know. This approach ensures that YME is truly hearing from its target audience—genuine motorbike enthusiasts (the passionate customers).  YME seeks customer passion to help design.


Bonding with customers:

The Yamaha Design Café follows the concept of "Your Input, Our Output". Once registered one will be able to access additional features such as a

·         Picture Gallery, here you can upload images of you and your bike online.

·         Read the Yamaha Design Articles in full.

·         Participate in surveys

·         Have email correspondence with the Product Development team.

The feedback helped YME’s new product development team learn how Europeans would use the scooter and how much they were willing to pay for it.  Yamaha Design Café helps motorbike enthusiasts to share ideas and experiences, discuss products, give tips and suggest improvements, helping to make better products and increase the fun factor on two wheels.

Courtesy of Orange Passion – – 240-396-1376

Orange Passion helps to find your passionate customers to create innovative ideas to improve products, service, and marketing with brainstorming and collaboration.